IRL | PLAN INTERNATIONAL
Agency: bleublancrouge
Insight
Real-life testimonials are powerful first-hand accounts that offer Canadians a glimpse into what really happens in other countries. However, these stories are often forgotten by Canadians, because they’re not told by our daughters.
Idea
Let's tell the story of what child marriage would look like if it happened in Canada – from the point of view of Canadian girls. The contrast would highlight this injustice and a girl’s squandered future by forcing Canadians to imagine our own children having to endure a child marriage.
Results
• 12 million impressions • 1.6M+ video views • 720K completed video views on social
• 50K post reactions, comments, and shares• 133K unique site visits• $3M in incremental revenue • 100K + Canadians recalled brand two days after seeing the ad.
Press:
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