CULTURES CONVERGE | SAPPORO
Agency: The & Partnership
Insight
Whatever the context, when cultural influences converge, the results can be remarkable.
Idea
Let's create a parable for Sapporo’s iconic blend of Eastern artistry and Western tradition with a campaign that shows its influence on the people who drink it.
Results
• Forthcoming
Press:
Extension: Let’s plant a flag as the beer of cultural tastemakers with a series of micro-documentaries that highlight the impact that Sapporo’s East-meets-West fusion has had on modern creators.