ACTS OF GREATNESS | MS SOCIETY OF CANADA

Agency: bleublancrouge

Insight
When multiple sclerosis strikes, life can turn on a dime. Your body stops responding to you, and no two days feel the same again. This makes acts we take for granted — like getting out of bed — feel like little wins.

Idea
Let’s celebrate the acts of greatness that Canadian living with MS — and around it — perform every day. Let’s also get donors involved, by celebrating the acts of greatness that MS researchers perform in the name of ending the disease.


Press
National Post
The Globe and Mail