DEFY NORMAL | PLAN INTERNATIONAL
Agency: bleublancrouge
Insight
Despite all of our advances, humanity has left behind vast numbers of children, especially girls. And we've accepted this loss of potential as “normal.”
Idea
Normal is children denied their rights. Let's challenge Canadians -- and the rest of the world -- to Defy Normal and help children everywhere unleash their potential.
Results
4,790,365 total video views on social
Organic web traffic up 148%
32% of Canadians recall seeing TVC spot
109% of recurring sponsorship goal
Press
Breakfast Television
Strategy Online
Grenier
Notable Life's Branded Campaign of the Year
CASE STUDY
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